From Hypothesis to Proof

How the facts led us to a point of view

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Educate and Inspire

What are the key drivers of frequency, satisfaction, and willingness to recommend?

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The Prepared Foods Challenge

Families in the Chicagoland area are challenged to source seven consecutive family dinners from their supermarket prepared foods offering. The struggles and solves are eye-opening.

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Consequence of Failure

We set out to find what is going wrong in prepared foods from a shopper perspective, how often those things go wrong, and how severe the negative impact is on the retailer’s sales, reputation, and loyalty.

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Experience Experts and Deli Foodservice

We convened experts in consumer experience from some of the most respected brands in the US and asked them to evaluate their deli foodservice experience individually, and then to convene in a workshop with their colleagues to share observations and point a way forward.

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Educate & Inspire–Retail Test

Everything we learned and everything we did pointed to one solution: that transforming the deli foodservice experience was first and foremost a communications challenge. It was time to put it all to the test. We partnered with a retailer to test the program–with very exciting results!